# Sembark

> Sembark builds travel and hospitality software for travel agencies, tour operators, DMCs and hotels. Each product publishes its own LLM-readable documentation index below.

## About Sembark

Sembark builds software that automates sales, reservations and operations for the travel and hospitality industry. The team has worked with 1000+ travel companies and combines deep travel-operations experience with modern product engineering. Sembark offers two products:

### Travel Software

A browser-based B2B travel CRM and management platform for travel agencies, tour operators and DMCs. It covers the full lifecycle — enquiries and lead management, itinerary building and automated tour costing, quotations, booking management, hotel reservations, transport/tour-operations scheduling, supplier and contracting management, payment tracking and 2-way accounting, automated reminders, and sales/operational reporting.

### Hotel CRM

A Hotel CRM and CRS (central reservation system) automation platform that turns hotel enquiries into confirmed bookings faster. It covers:

- **Lead Integration** — auto-capture leads from calls, website forms, WhatsApp, Meta Ads and Google Ads into one CRM.
- **Sales Quotation** — generate B2C and B2B hotel quotations in ~10 seconds with dynamic pricing across multiple properties, shared over WhatsApp and email.
- **Internal Distribution & Notification** — scheduled reminders and trigger-based WhatsApp/email notifications to teams and travel partners.
- **Vouchers & Receipts** — instant, auto-populated vouchers, receipts and booking confirmations.
- **Real-time Availability & Payment Collection** — fetch live room rates and availability in 1–2 seconds via channel-manager integrations, and collect guest payments through payment-gateway links.
- **Conversion & Booking Management** — automatically create reservations in the PMS after payment confirmation, with task assignment and full booking-lifecycle tracking.
- **Reports & Analytics** — room nights, sales, occupancy trends and ARR reporting.

Hotel CRM integrates with major channel managers and PMS systems (STAAH, eZee, SiteMinder, Djubo, AxisRooms), WhatsApp API and payment gateways.

## Products

- [Travel Software](https://sembark.com/travel-software/llms.txt): CRM and management software for travel agencies, tour operators and DMCs — queries, quotes, bookings, operations and accounting.
- [Hotel CRM](https://sembark.com/hotel-crm/): Hotel sales, reservation and PMS automation — lead management, quotations, payment collection and vouchers.