--- title: Lead Integrations | Documentation description: Connect your website, Meta Ads, Google Ads and chatbots to receive leads directly in Sembark --- # Lead Integrations Connect your website, Meta Ads, Google Ads and chatbots to receive leads directly in Sembark Bring leads from all your acquisition channels directly into Sembark. Integrated leads land in the [Trip Plan Requests](https://sembark.com/travel-software/docs/trip-plan-requests.md) module in real time. API Integration is enabled for all accounts by default. ## API Integration (Websites and Landing Pages) 1. Visit **Organization Settings > Integrations** and click **New Integration**. 2. Provide a name and description, then copy the generated **access token**. 3. Forward your form submissions to Sembark's Trip Plan Requests API via HTTP POST using the access token in the `Authorization: Bearer` header. The API accepts fields such as `name`, `phone_number`, `destination`, `comments`, number of nights and multiple destinations. Pass a unique `client_request_uid` (e.g. email or phone) to prevent duplicate leads. Ready-made guides exist for **WordPress form plugins** (WPForms, Formidable Forms, Elementor Forms, Fluent Forms, QuForm, MetForm, Hustle Popup), **Google Forms** (via Apps Script) and **BotPenguin chatbots** — see the [integrations section](https://sembark.com/travel-software/integrations/) on our website. ## Meta (Facebook/Instagram) Ads Connect your Facebook pages and ad accounts so leads from Meta lead forms flow into the dashboard in real-time via webhooks, supplemented by periodic syncing to cover platform outages. A manual re-fetch is also available. Meta leads integration is billed separately. ## Google Ads Lead Forms Integrate the Google Ads Lead Form extension from **Organization > Settings > Integrations** to auto-import campaign leads. ## After Integration - Configure [auto lead distribution](https://sembark.com/travel-software/docs/trip-plan-requests.md#auto-distribution-of-leads) rules so leads reach the right salesperson automatically. - Tag, follow up and move leads to trips from the Trip Plan Requests dashboard. ## Docs Navigation Current page: [Lead Integrations](https://sembark.com/travel-software/docs/integrations.md) ### Getting Started * [Getting Started with Sembark](https://sembark.com/travel-software/docs/getting-started.md) * [Login into Sembark](https://sembark.com/travel-software/docs/login.md) * [Reset Password](https://sembark.com/travel-software/docs/reset-password.md) * [Passwordless Login with Passkeys](https://sembark.com/travel-software/docs/passwordless-login.md) * [Two-Factor Authentication](https://sembark.com/travel-software/docs/two-factor-authentication.md) * [Account Security and Password Policies](https://sembark.com/travel-software/docs/account-security.md) * [Dashboard, Notifications and Global Search](https://sembark.com/travel-software/docs/dashboard-and-notifications.md) ### Queries * [Queries](https://sembark.com/travel-software/docs/queries-overview.md) * [Add New Query](https://sembark.com/travel-software/docs/add-a-query.md) * [Query Details](https://sembark.com/travel-software/docs/query-details.md) * [Follow-ups and Tags on queries](https://sembark.com/travel-software/docs/query-followups.md) * [Conversion](https://sembark.com/travel-software/docs/query-conversion.md) * [Query Cancellation](https://sembark.com/travel-software/docs/query-cancellation.md) * [Trip Plan Requests (Integrated Leads)](https://sembark.com/travel-software/docs/trip-plan-requests.md) * [Tasks and Comments](https://sembark.com/travel-software/docs/tasks-and-comments.md) * [Guests and Tourist Management](https://sembark.com/travel-software/docs/guests-and-tourists.md) * [Trip Holding, Locking and Data Archival](https://sembark.com/travel-software/docs/trip-holding-and-locking.md) ### Quotes * [Quotes](https://sembark.com/travel-software/docs/quotes-overview.md) * [Create New Quote](https://sembark.com/travel-software/docs/create-quote.md) * [Share Quote](https://sembark.com/travel-software/docs/share-quote.md) * [Update Quote](https://sembark.com/travel-software/docs/update-quote.md) * [Quote Pricing, Markup and Taxes](https://sembark.com/travel-software/docs/quote-pricing.md) * [Multi-Option (Multi-Category) Quotes](https://sembark.com/travel-software/docs/multi-option-quotes.md) * [Flights in Quotes](https://sembark.com/travel-software/docs/flights.md) * [Quote PDF and Email Template Customization](https://sembark.com/travel-software/docs/quote-templates.md) * [Quote Suggestions and Reusing Quotes](https://sembark.com/travel-software/docs/quote-suggestions.md) ### Hotel Bookings * [Hotel Bookings](https://sembark.com/travel-software/docs/hotel-bookings-overview.md) * [Update Status of a Hotel booking](https://sembark.com/travel-software/docs/hotel-booking-update-status.md) * [Hotel Booking Vouchers](https://sembark.com/travel-software/docs/hotel-booking-vouchers.md) * [Hotel Booking Enquiry Emails and WhatsApp](https://sembark.com/travel-software/docs/hotel-booking-enquiries.md) * [Hotel Changes, Replacements and Drops](https://sembark.com/travel-software/docs/hotel-booking-changes.md) * [Self-Booked Accommodation Details](https://sembark.com/travel-software/docs/self-booked-accommodations.md) * [Hotel Check-Ins and Check-Outs](https://sembark.com/travel-software/docs/hotel-check-ins-and-outs.md) ### Tour Operations * [Cab Schedules](https://sembark.com/travel-software/docs/cab-schedules-overview.md) * [Assign Service Provider for Cab Schedules](https://sembark.com/travel-software/docs/cab-schedule-assign-service-providers.md) * [Operational Bookings and Tour Operations Calendar](https://sembark.com/travel-software/docs/operational-bookings.md) * [Share Transfer and Activity Details](https://sembark.com/travel-software/docs/share-operational-services.md) * [Trip Vouchers](https://sembark.com/travel-software/docs/trip-vouchers.md) * [Activity and Ticket Bookings](https://sembark.com/travel-software/docs/activity-bookings.md) * [Travel Activity Vouchers](https://sembark.com/travel-software/docs/activity-vouchers.md) ### Accounting * [Accounting](https://sembark.com/travel-software/docs/accounting-overview.md) * [Create New Account](https://sembark.com/travel-software/docs/create-accounting-account.md) * [Proforma Invoices](https://sembark.com/travel-software/docs/proforma-invoices.md) * [Incoming Payments and Instalments](https://sembark.com/travel-software/docs/incoming-payments.md) * [Payment Gateway — Automated Collections with Payments by Sembark](https://sembark.com/travel-software/docs/payment-gateway.md) * [Outgoing Payments to Suppliers](https://sembark.com/travel-software/docs/outgoing-payments.md) * [Payment Receipts](https://sembark.com/travel-software/docs/payment-receipts.md) * [Supplier and Customer Payment Preferences](https://sembark.com/travel-software/docs/payment-preferences.md) * [Accounting Ledgers, Downloads and Account Tools](https://sembark.com/travel-software/docs/accounting-ledgers-and-downloads.md) ### Organization Settings * [Contact and Billing Addresses](https://sembark.com/travel-software/docs/contact-and-billing-addresses.md) * [Bank Accounts](https://sembark.com/travel-software/docs/bank-accounts.md) * [Multi-Branding](https://sembark.com/travel-software/docs/multi-branding.md) * [Users, Roles and Teams](https://sembark.com/travel-software/docs/users-and-teams.md) * [Lead Integrations](https://sembark.com/travel-software/docs/integrations.md) * [Terms and Conditions Management](https://sembark.com/travel-software/docs/terms-and-conditions.md) * [Currencies, Exchange Rates and Tax Types](https://sembark.com/travel-software/docs/currencies-and-taxes.md) * [Notify — Automated Customer Communication](https://sembark.com/travel-software/docs/notify-automated-communication.md) ### Master Data * [Trip Destinations](https://sembark.com/travel-software/docs/trip-destinations.md) * [Hotels Master Data](https://sembark.com/travel-software/docs/hotels-master-data.md) * [Transport Services and Cab Types](https://sembark.com/travel-software/docs/transport-services-master-data.md) * [Travel Activities and Tickets](https://sembark.com/travel-software/docs/travel-activities-master-data.md) * [Unified Suppliers Management](https://sembark.com/travel-software/docs/suppliers.md) * [Supplier Rates, Seasons and Contract Uploads](https://sembark.com/travel-software/docs/rates-and-seasons.md) * [Trip Sources (B2B Agents and Channels)](https://sembark.com/travel-software/docs/trip-sources.md) * [Itineraries (Day-Wise Templates)](https://sembark.com/travel-software/docs/itineraries.md) ### Reports * [Sales and Lead Reports](https://sembark.com/travel-software/docs/sales-reports.md) * [Profit, Check-In and Checkout Reports](https://sembark.com/travel-software/docs/profit-and-checkout-reports.md) * [Operational and Hotel Reports](https://sembark.com/travel-software/docs/operational-reports.md) ### Troubleshooting * [Network Error](https://sembark.com/travel-software/docs/network-error.md) * [Software Updates, Sessions and Timezone Issues](https://sembark.com/travel-software/docs/software-updates-and-sessions.md)