---
title: Sales and Lead Reports | Documentation
description: Monitor sales by team, destination and source with downloadable reports and custom column presets
---

# Sales and Lead Reports

Monitor sales by team, destination and source with downloadable reports and custom column presets

Access sales reports from the top navigation under **Trips &gt; Sales Reports**. Reports are available at daily, weekly and monthly granularity with filters for destination, salesperson and trip source, and Excel/CSV export. Salespersons can view their own reports; team admins see everyone.

## Report Types

- **Sales Reports** — overall sales with package amounts, cost price, tax, pax details and Trip Reference IDs.
- **Salesperson Performance** — conversion rates, assigned leads and profit per team member, with linked leads/conversions for cross-verification.
- **Destination Sales** — leads, conversions and profits per destination.
- **Trip Source Sales** — performance per B2B agent/channel.
- **Lead Reports** — lead listings with source city/state/country, source email, tags, currency and salesperson columns.

## Custom Columns and Presets

Customize which columns appear in trip sales reports and save them as reusable **presets** (default presets: Detailed and Overview). Select any custom date range with quick options (Last 3/6 months, 1 year).

## Report Downloads and Monitoring

- Large reports (e.g. 32+ days of data) are generated in the background and **emailed** to you, with a dashboard notification.
- Trips and queries can be downloaded as Excel/CSV per stage (New, In-Progress, On-Hold, Converted, Dropped).
- Admins can monitor all report downloads — report name, downloaded by, filters used, time and download type — for data governance.

For profit-focused reports, see [Profit and Checkout Reports](https://sembark.com/travel-software/docs/profit-and-checkout-reports.md).

## Docs Navigation

Current page: [Sales and Lead Reports](https://sembark.com/travel-software/docs/sales-reports.md)

### Getting Started

* [Getting Started with Sembark](https://sembark.com/travel-software/docs/getting-started.md)
* [Login into Sembark](https://sembark.com/travel-software/docs/login.md)
* [Reset Password](https://sembark.com/travel-software/docs/reset-password.md)
* [Passwordless Login with Passkeys](https://sembark.com/travel-software/docs/passwordless-login.md)
* [Two-Factor Authentication](https://sembark.com/travel-software/docs/two-factor-authentication.md)
* [Account Security and Password Policies](https://sembark.com/travel-software/docs/account-security.md)
* [Dashboard, Notifications and Global Search](https://sembark.com/travel-software/docs/dashboard-and-notifications.md)

### Queries

* [Queries](https://sembark.com/travel-software/docs/queries-overview.md)
* [Add New Query](https://sembark.com/travel-software/docs/add-a-query.md)
* [Query Details](https://sembark.com/travel-software/docs/query-details.md)
* [Follow-ups and Tags on queries](https://sembark.com/travel-software/docs/query-followups.md)
* [Conversion](https://sembark.com/travel-software/docs/query-conversion.md)
* [Query Cancellation](https://sembark.com/travel-software/docs/query-cancellation.md)
* [Trip Plan Requests (Integrated Leads)](https://sembark.com/travel-software/docs/trip-plan-requests.md)
* [Tasks and Comments](https://sembark.com/travel-software/docs/tasks-and-comments.md)
* [Guests and Tourist Management](https://sembark.com/travel-software/docs/guests-and-tourists.md)
* [Trip Holding, Locking and Data Archival](https://sembark.com/travel-software/docs/trip-holding-and-locking.md)

### Quotes

* [Quotes](https://sembark.com/travel-software/docs/quotes-overview.md)
* [Create New Quote](https://sembark.com/travel-software/docs/create-quote.md)
* [Share Quote](https://sembark.com/travel-software/docs/share-quote.md)
* [Update Quote](https://sembark.com/travel-software/docs/update-quote.md)
* [Quote Pricing, Markup and Taxes](https://sembark.com/travel-software/docs/quote-pricing.md)
* [Multi-Option (Multi-Category) Quotes](https://sembark.com/travel-software/docs/multi-option-quotes.md)
* [Flights in Quotes](https://sembark.com/travel-software/docs/flights.md)
* [Quote PDF and Email Template Customization](https://sembark.com/travel-software/docs/quote-templates.md)
* [Quote Suggestions and Reusing Quotes](https://sembark.com/travel-software/docs/quote-suggestions.md)

### Hotel Bookings

* [Hotel Bookings](https://sembark.com/travel-software/docs/hotel-bookings-overview.md)
* [Update Status of a Hotel booking](https://sembark.com/travel-software/docs/hotel-booking-update-status.md)
* [Hotel Booking Vouchers](https://sembark.com/travel-software/docs/hotel-booking-vouchers.md)
* [Hotel Booking Enquiry Emails and WhatsApp](https://sembark.com/travel-software/docs/hotel-booking-enquiries.md)
* [Hotel Changes, Replacements and Drops](https://sembark.com/travel-software/docs/hotel-booking-changes.md)
* [Self-Booked Accommodation Details](https://sembark.com/travel-software/docs/self-booked-accommodations.md)
* [Hotel Check-Ins and Check-Outs](https://sembark.com/travel-software/docs/hotel-check-ins-and-outs.md)

### Tour Operations

* [Cab Schedules](https://sembark.com/travel-software/docs/cab-schedules-overview.md)
* [Assign Service Provider for Cab Schedules](https://sembark.com/travel-software/docs/cab-schedule-assign-service-providers.md)
* [Operational Bookings and Tour Operations Calendar](https://sembark.com/travel-software/docs/operational-bookings.md)
* [Share Transfer and Activity Details](https://sembark.com/travel-software/docs/share-operational-services.md)
* [Trip Vouchers](https://sembark.com/travel-software/docs/trip-vouchers.md)
* [Activity and Ticket Bookings](https://sembark.com/travel-software/docs/activity-bookings.md)
* [Travel Activity Vouchers](https://sembark.com/travel-software/docs/activity-vouchers.md)

### Accounting

* [Accounting](https://sembark.com/travel-software/docs/accounting-overview.md)
* [Create New Account](https://sembark.com/travel-software/docs/create-accounting-account.md)
* [Proforma Invoices](https://sembark.com/travel-software/docs/proforma-invoices.md)
* [Incoming Payments and Instalments](https://sembark.com/travel-software/docs/incoming-payments.md)
* [Payment Gateway — Automated Collections with Payments by Sembark](https://sembark.com/travel-software/docs/payment-gateway.md)
* [Outgoing Payments to Suppliers](https://sembark.com/travel-software/docs/outgoing-payments.md)
* [Payment Receipts](https://sembark.com/travel-software/docs/payment-receipts.md)
* [Supplier and Customer Payment Preferences](https://sembark.com/travel-software/docs/payment-preferences.md)
* [Accounting Ledgers, Downloads and Account Tools](https://sembark.com/travel-software/docs/accounting-ledgers-and-downloads.md)

### Organization Settings

* [Contact and Billing Addresses](https://sembark.com/travel-software/docs/contact-and-billing-addresses.md)
* [Bank Accounts](https://sembark.com/travel-software/docs/bank-accounts.md)
* [Multi-Branding](https://sembark.com/travel-software/docs/multi-branding.md)
* [Users, Roles and Teams](https://sembark.com/travel-software/docs/users-and-teams.md)
* [Lead Integrations](https://sembark.com/travel-software/docs/integrations.md)
* [Terms and Conditions Management](https://sembark.com/travel-software/docs/terms-and-conditions.md)
* [Currencies, Exchange Rates and Tax Types](https://sembark.com/travel-software/docs/currencies-and-taxes.md)
* [Notify — Automated Customer Communication](https://sembark.com/travel-software/docs/notify-automated-communication.md)

### Master Data

* [Trip Destinations](https://sembark.com/travel-software/docs/trip-destinations.md)
* [Hotels Master Data](https://sembark.com/travel-software/docs/hotels-master-data.md)
* [Transport Services and Cab Types](https://sembark.com/travel-software/docs/transport-services-master-data.md)
* [Travel Activities and Tickets](https://sembark.com/travel-software/docs/travel-activities-master-data.md)
* [Unified Suppliers Management](https://sembark.com/travel-software/docs/suppliers.md)
* [Supplier Rates, Seasons and Contract Uploads](https://sembark.com/travel-software/docs/rates-and-seasons.md)
* [Trip Sources (B2B Agents and Channels)](https://sembark.com/travel-software/docs/trip-sources.md)
* [Itineraries (Day-Wise Templates)](https://sembark.com/travel-software/docs/itineraries.md)

### Reports

* [Sales and Lead Reports](https://sembark.com/travel-software/docs/sales-reports.md)
* [Profit, Check-In and Checkout Reports](https://sembark.com/travel-software/docs/profit-and-checkout-reports.md)
* [Operational and Hotel Reports](https://sembark.com/travel-software/docs/operational-reports.md)

### Troubleshooting

* [Network Error](https://sembark.com/travel-software/docs/network-error.md)
* [Software Updates, Sessions and Timezone Issues](https://sembark.com/travel-software/docs/software-updates-and-sessions.md)
