According to the Bernama reports in 2025, Malaysia addressed an increase of 31.3% in their foreign tourism. During this intense rebound of tourism in Malaysia travel businesses are racing with exceeding expectations of travelers and high competition. But this is not the only change taking place in the industry. Now survival is not just about competitive pricing and stunning destinations. Technology is changing the whole game of industries for Travel Businesses.
Big companies such as Mitways who have already shifted its operation from manual to automation with Sembark. To match the increasing scale of Malaysian tourism, digital transformation has become important. It not only provides real-time itinerary management but also helps to improve the consumer experience. The travel industry in Malaysia has been embracing digital transformation to stay ahead of time and manage the competition.
Still, if you are not part of this digital wave, the question is not “whether you need this switch”, but the question is “how long can you survive without it?”
Why are Travel Businesses of Malaysia Choosing Tech?
After 2019 with the post-pandemic surge in tourism expectations of consumers have been reshaping the landscape for travel businesses in Malaysia. The main reasons businesses have been shifting to technology are:
Hyper Personalisation –
Travelers now demand more personalised and experience driven trips. In comparison to the past, where travelers used to demand traditional group tours, now the expectations have shifted to experience-driven tours. This has become a struggle for DMCs stuck with the outdated packages. Shifting to technology driven management, makes the process of changing the outdated model simple.
Demand from B2B partners –
Transparency is the key in business, especially in B2B partnerships. Agencies now demand DMC to provide real-time updates, itineraries and available inventory. This is because no one wants to lose their customers due to slow response for the enquiries.
Barrier to Scalability–
Old methods of excel-based operations, manual follow-ups and scattered communications become a major barrier to scalability. Everyone expects their business to grow in numbers by the time. Manual handling of work does not support its growth. Whereas technology such as Travel CRM software pushes the business upward to grow its scale.
Why is 2025 the Right Time?
May and June 2025 is the peak season for Malaysian travel. It is expected that this year will surpass the level of tourism Malaysia had in the year 2019.
- In the international market, agents have been scouting for technology-driven local partners who can help them match the global standards of services.
- According to the current trends, it is actually not wrong to state that delaying or denying this transformation means you are falling behind your competitors.
Trends to Understand
Not just the scale of Malaysian tourism but its operational work environment is also transforming.
- AI and automation are eliminating manual burdens: one click quotation and smart calendars are the future of the operation department for travel business.
- B2B global standards: Communication with agents in the international market is becoming easy with technology.
- Data driven insights: Conversion rates and management of clients has become easier with data stored in the system rather than stored in the excel.
None of these trends are futuristic; these transformations are happening now and earlier adapters already have results on board. Delay is only compacting your growth in the market.
Why is Sembark the Right Choice for this Transformation Journey?
Because it is more that what you ask for- growing with the trust of 800+ travel businesses globally Sembark is India’s #1 Travel Management Software for DMCs, Tour Operators (Both Inbound & Outbound) and Travel Agencies. The company has worked to streamline all the operations that burden your team with unnecessary manual efforts and confusion.
Why do Businesses Choose Sembark?
- Sembark Travel software streamlines your entire planning and operations workflow in a single dashboard.
- It is a travel SaaS that automates and manages leads, payments, sales, and operations for you in one place.
- This software is embraced with intuitive tools that reduce manual tasks and boost team efficiency.
- They provide smooth onboarding guided by professionals for seamless adoption.
- 24/7 expert support that prioritises your queries for quick solutions.
Conclusion
With the heated competition and bloom of peak season, this is not the time for “Delay” or “Maybe later”. As it has been predicted by Malaysian tourism, this year has the scope to grow your business from hundreds to millions and millions to billions. Understanding the demand of consumers and B2B partners will be the way to achieve new heights of revenue.
DMCs who want to dominate in 2025, have already started to make their move. Sembark is here to guide your way in this path.
Let’s work together to transform your successful future before the season takes off.
