As we all know, the Indian travel industry has been growing fast. There has been a rapid growth in outbound tourism and domestic tourism over the past few years. The industry has been recovering from COVID and other crises in the international market, also rapidly. But as we all know, rapid growth comes with high competition. It is very important that you understand what is changing in the industry and how things will be in the future.
That’s where events like IITM Bangalore 2025 help you to gain a strategic advantage. IITM Bangalore is not just a simple event, but it is a platform where India’s top DMCs, travel agents, tour operators, tech providers and tourism boards will be coming together. Whether you plan to extend the B2B network or transform your business with better strategies, this event is the place for you.
Let’s find out one by one what you should look forward to:
Why is 2025 IITM Bangalore important for travel businesses?
IITM stands for “India International Travel Mart.” Just like its name, it is one of the most influential travel trade events that is organised across multiple cities in India, including Delhi, Ahmedabad, Kolkata, Pune, Bangalore, Mumbai, Hyderabad, Chennai and more.
What is unique about 2025 IITM Bangalore?
B2B travel businesses Hub
Imagine going to one place and finding out everything that is on your bucket list- new clients, future strategies, new B2B connections, and many more. Bengaluru is one of the key platforms for B2B and B2C travel businesses. And this event will host most of them, under one roof. This itself unlocks several opportunities to expand your network in the future.
International visitors’ presence
This event is not just limited to the national market, as many international visitors will be attending this event. You will get a chance to understand the international market and its standards. This will help you strategise more efficiently against the competition and develop partnerships in the international market.
Supported by statutory bodies
IITM is supported by State Tourism Boards, Union Territories of India, and International Tourism Boards; therefore, the credibility of the network increases. Along with this, most of the Travel Associations of India, which include TAAI, OTOAI, ETAA, IATO, ADTOI, ATOAI, SKAL, etc, will be a part of this event, giving high-quality exhibitors and exclusive networking opportunities.
Travel tech exposure
Staying behind technology in the era means losing to your competition and delaying profit growth. Top Software companies across India will be exhibiting at this event. It is a great chance to explore new tools and technologies used by top DMCs, tour operators and other travel businesses for capturing extra share in the market. This is your time to find out what solves your problems.
Who will be visiting this event?
This event welcomes a diverse range of attendees from the travel industry, including:
- Hospitality and tourism Institutions – National Tourist Organisations & State Tourism Promotion Boards. Trade & Financial Institutions.
- Travel Technology Companies & SaaS Platforms- Travel software providers, travel Portals, Hotel Reservation Networks, Hotels & Resorts will be exhibiting their products with live demos.
- Hotel Groups, Resorts, and Wholesalers- 200+ exhibitors and 20000+ visitors will enrich your experience at the event to build B2B connections.
How to Make the Most of Your Visit?
If you are attending IITM Bengaluru 2025, make sure you make the most out of it. Going unprepared is not the right decision. Some of the strategies you can use to get benefit from the event are:
Collect visiting cards relevant to you
Instead of keeping all the visiting cards from the event, only keep the cards that are useful for you, since a diverse range of exhibitors and B2B visitors will be attending.
Carry a diary/make notes
You will have hundreds of interactions in this event or any event you visit, and you can’t remember all. Keep a diary with every visiting card that is important to you, and write a short note. This will help you a lot after the event.
Take selfies
Yes, right, it can be frustrating for you and the other party to remember the discussion or name, but remembering faces is easy. So, with important people, you want to follow up after the event, click a picture. This will help you get a better response.
Attend live demos
It will be beneficial for you to experience live demos rather than listening to the marketing talks. Especially, search for the new technologies, CRM, and automation tools that can help you expand your business.
Book meetings in advance
Most of the visitors plan their day to ensure they don’t miss any key interactions or opportunities. Search for advertisements through WhatsApp, LinkedIn, and Instagram to know who is attending.
Avoid visiting on B2C days
In such events, some of the day is open for the normal visitors (B2C audience) also. Avoid going on these days as it will only drain you.

Let’s meet if you are attending IITM Bengaluru 2025
SEMBARK is exhibiting this time at the 2025 IITM Bengaluru. Our team of experts will be attending the event fromFrom 24 July to 26 July 2025. Rajat Sharma, Co-Founder & CMO of SEMBARK and Shiva Garg, CEO of SEMBARK, will be visiting this event. Bringing a solution that has helped 815+ DMCs across 20+ countries till now for successful shifts to automation from manual work.
So if you are still handling travel operations with outdated strategies or tools, this can be your chance to make the change. With our live demo session, you will be able to know what automation brings to your travel business.
Book an in-person meeting in advance and visit the Stall Number: IA-2
Trust us, the conversation will not be about us but about your business, its problems and solutions.