The SATTE Travel Exhibition is a golden opportunity for Destination Management Companies to uncover new business opportunities and learn the best insights from the industry leaders.
With over 1400+ exhibitors, 50 countries, and 28 state boards,- the event is not just any travel event but the launchpad for business collaborations, industry insights, and game-changing innovations.
SATTE Travel Exhibition 2025 is happening in Delhi from February 19-21, 2025 at Yashobhoomi, New Delhi offers endless opportunities, given that professionals from the hospitality, aviation, and hotel industries will attend this mega event.
As a DMC operator, this could be your opportunity to showcase your business to the right audience and a chance to grow your network and leverage that network.
However to fulfill all these- attending the event won’t do it alone. You must pick the right strategy to take out the most by attending the SATTE Event.
Here are some effective tips on how to do it:
1. Defining Your Business Objectives
Along with you, thousands of other tour operators will be participating in the event. To stand unique in such a big crowd needs strategic planning and execution.
Start with defining your business objectives. What is it you are trying to achieve through your participation? Here are some questions that will help you to prepare better:
- Are you looking to build connections with top industry players?
- What best international suppliers do you want to connect with?
- What are the business insights you can leverage? Such as price sensitivity, service deliverables, upcoming products, new technology, best practices, etc.
- Are there any great companies to look forward to for long-term partnership opportunities?
- Are you attending the event to catch up on industry trends?
- Are you exhibiting at the event to create buzz about your upcoming products?
- Who are the best B2C Agents you are trying to pitch?
- What are their business objectives?
- How many B2C Agents would you like to connect with to ensure enough bookings and enough queries followed by sustainable conversions?
- Are there any other sort of partnerships you can forge such as e-sims, travel insurances, and forex providers to make your offerings as extensive as you can?
Sorting out these questions will help you set out on a clear path immediately and you will be leaving the event with not just business cards but actual business conversions as well.
2. Be Presentation Ready
The way you present your business on such a huge platform matters. Try to be at your best. If you have a booth, try to tell your brand story through it. As a DMC, let your audience know of the destinations you are operating in.
For example, if the Far East or Thailand is one of your destinations- put up the best pictures from your real tours. Prepare an engaging pitch and give the unique details of the tour to the audience.
Avoid keeping it generic. Be prepared with your digital brochures and e-business cards as well along with special rate cards for your agents. Always keep your video presentation ready if in case your audience has time and would like to watch on. Customer Testimonial Videos also make great impressions and would help you to land the trust of other prominent B2C Agents.
3. Participate in the Knowledge Sessions
Nothing can beat expert knowledge. SATTE is attended by top global business leaders and industry decision-makers- all highly experienced and someone who can influence the decisions that can shape the travel industry.
Your participation in such enlightening sessions can equip you with:
- Better knowledge of the industry
- Networking with the right people
- Future industry trends that you can leverage upon
- Destinations that have unique potential
- Better understanding of the current business trends.
Being at the right time in the right place matters.
4. Build Relationships, Not Plain Networking
Given that 28 state tourism boards will be participating, and they are always eager to boost regional tourism, it’s a great opportunity to seize upon as a DMC tour operator.
Do proper research before you go in for pitching, to ensure you are investing your efforts in the right place. For example, if your best-selling packages come from organizing Gujarat tours- pitch to the respective state boards, present your testimonials and show your expertise in it. Make them realize how collaborating with your business can help them uplift their culture and tourism.
Further, try to find out if there are any less popular destinations that you can help them to promote. Often with less popular destinations, you might strike a chance to leverage on with better margins.
One Last Thing to DO
Most DMCs make the repetitive mistake of not following up with potential clients or suppliers at the quickest. Remember, clients have various options to choose from. The faster you reconnect and follow up, the higher the chances you have for real conversion.
Make sure by going every night back to the hotel/accommodations, your team goes through the cards collected and divides them into piles based on the relevancy, priority, and volume of business expected from them. Try to get this data into Google Sheets as soon as you can. This could be followed by specific personalized broadcasting and future roadshow participation.
Take it just like nurturing your leads. The better you do it, the higher the chances.
Sembark: One of the Proud Participants
One of the standout participants for this year’s SATTE is SEMBARK- a global travel technology company whose mission is to redefine the travel industry by providing advanced technologies that breathe innovation and expansion.
Here are the top three reasons you should connect with them:
- Sembark provides the best DMC software solution that empowers you to automate all your operational tasks and reduce the scope of manual errors.
- Sembark excels in providing customized solutions to DMC tour operators, helping them curate effortless services for their clients.
- From managing bookings to maintaining customer relationship management, Sembark’s CRM tools empower DMC operators to stay ahead in the highly competitive industry.
If you are keen to expand your business and seek long-term growth then visiting SEMBARK booth might just give you that opportunity.
Final Words: SATTE Travel Exhibition 2025
SATTE 2025 is not just a travel event but a platform of exciting business opportunities for DMC tour operators. By strategically planning you can land business partnerships and collaborations that will help your business grow exponentially.
By defining your business objectives, building meaningful connections, participating in the industry leader’s sessions, and always being prepared – you can make the most out of the opportunities at SATTE.
Remember SATTE is attended by 50 global countries- an endless pool of the right audience- you just have to hit the right note.
