What is SATTE?
South Asia’s Travel and Tourism Exchange (SATTE) is one of the largest B2B travel and tourism exhibitions within the Asia Pacific region. Informa markets in India organise this event with the purpose of bringing international and national tourism boards, tour operators, hotel chains, DMCs, travel technology providers, destination marketing companies and airlines together at one place.
During the years, it has been seen that at SATTE, more than 2100+ exhibitors, 30+ Indian states and 50+ countries are actively participating. With this big scale, SATTE has the reputation of a must-attend annual market, especially for anyone who is working in the travel industry (globally). Not just collaboration, but SATTE is for global networking, product launches, destinations, and showcases. Internationally, it is considered a vital travel business hub for the travel trade industry.
In 2026, SATTE is coming back again and will continue this legacy with an even stronger international presence, plus this time, the focus will be on technology and innovation.
Where and when SATTE is held in 2026?
| Location | Yashobhoomi, India International Convention & Expo Centre, New Delhi |
| Date | 25th to 27th February 2026 |
Why SATTE is a must-attend travel event for travel businesses?
It is not wrong to state that for DMC, travel entrepreneurs, tour operators, and agencies, this is not just a travel event or trade show but an opportunity for strategic growth. The reason why it is considered a platform for a strategic good opportunity is that:
- Networking opportunities scale: Due to the large diversity in participation, both national and international, this is a great place to build connections with global suppliers, technology, partners, and tourism boards.
- High intent partnership opportunities: Participants in this event have a high intent of collaboration, whether they are hotels, airlines, service providers, or technology providers that will help you move forward and your organisational goals for the coming years.
- Global industry, knowledge exchange: Since travel businesses and tourism boards from the global market will be attending SATTE 2026. It is a great opportunity to learn about new destinations, market trends and changes taking place in the preferences of travellers. There will be a networking dinner or lunch and product presentations or launches organised at the event, which will help you make better decisions.
- Technology and innovation: Over the past few years, it can be seen that SATTE has become a hub for showcasing the latest travel tech. You can find everything from CRM to booking automation platforms that will help you improve the consumer experience and overall sales.
Whether you plan to expand in an outbound or inbound travel network or upgrade operational efficiency, SATTE 2026 is a must-visit. It will give you easy access and exposure to growth opportunities which is hard to find anywhere else.
Important Links of SATTE 2026
| Details | Use |
| Official Website of SATTE | Find out all the necessary information related to the event: – Dates – Location – Purpose – Legacy – Registration – About participants – Past events and their purpose |
| Registration for Stall | Send a query to book a stall at the event |
| Registration as a Trade Visitor | – Register yourself as a visitor for the event – Also, you can download your badge |
| Why Exhibit? | – Get detailed knowledge as to why you should exhibit at the event – Get knowledge about figures and facts related to SATTE |
| Exhibitors Profile | Know who you will meet at the event |
| Buyers info: Domestic | Get information about the price and refund policy |
| Buyers Info: International | Get information about the price and refund policy |
Smart Tips to Prepare for SATTE 2026 as a Travel Business
Attending such big events without any preparation or practical steps is a mistake. To make your visit productive as a DMC tour operator or any other travel business, make sure that you have a proper approach.
- Define your goal: Since you have time, and this is a great opportunity to collaborate or partner, define your business goals for the upcoming years. Know what you want for your business in future. Whether it is a tech solution, partnership, or new destination, it has clear objectives of visit.
- Schedule appointments in advance: Once you have your goals clear, find out the exhibitors or look who is participating in SATTE 2026 through social media platforms or the SATTE connect website. Pre-book the meetings with exhibitors that will help you achieve your identified goals.
- Manage the materials correctly: Carry a diary. Don’t just collect brochures or business cards. Keep them organised. Make short notes as to what is discussed with whom, and how to move forward with the networks you made. This will help you after the event to make the most out of it.
- Leverage travel technology: This is a great platform to explore. What are the latest CRM tools that are helping travel businesses globally or your competitors to make more, and find out how they can benefit your business?
- Engage instead of visiting: Take time to attend live demos, seminars and workshops. Understand what is going on in the travel industry from the travel experts attending the event.
If you prepare smartly, even one day at SATTE 2026 can be helpful to transform your travel business in the future with more opportunities and valuable partnerships.
Final Thoughts
SATTE 2026 isn’t just another travel exhibition; it’s where business owners discover what’s next in the industry. It’s your chance to connect, collaborate, and evolve your way for scaling. This can be the stepping stone for your business in the coming years and growth, so it is important to make this visit count. Be prepared and plan ahead: for better results, collaboration and partnerships.
We’re excited to be part of this amazing travel community and to be exhibiting at SATTE 2026. Connect with us to explore how travel companies are embracing technology for smarter operations.
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