There are multiple travel trade events organised every day across India. Each event has its own benefit for the travel business. But there are some big travel trade events that are organised at the beginning of the calendar year, which are highly beneficial for the travel business to get a good start for the upcoming financial year. These events are must must-attend for DMCs, Tour Operators and Travel Agents.
OTM, organised by Fairfest Media— a name you may already know, or perhaps you’re hearing for the first time — is one of the largest travel events held every year in late January or early February.
Let’s get into some details as to why this can be significant for your travel business.
What is OTM (Outbound Travel Mart)?
It is the largest travel mart organised in India. Not only this, but OTM has been the leading International Travel Mart focused on outbound tourism.
NielsenIQ, the world’s most trusted consumer intelligence company in their study for the past two years, has certified OTM as the “Leading Travel Trade Show in India and Asia”.
Note: This research, commissioned by Fairfest Media, came out of a survey conducted via travel industry professionals who regularly attend multiple trade shows across the region. And the result was clear that OTM significantly outperforms every other major travel show in India & Asia.
Fast Facts about OTM?
Some major numbers that highlight the impact of OTM 2026 are:
- 2200+ Exhibitors from every major travel segment will be attending this event
- 60+ Countries are participating which will be a big exposure to global destinations
- 1000+ Hosted & VIP Buyers ready for high-value business
- 50,000+ Trade Visitors across 3 power-packed days
Profile of attendees
From all over Asia, a diverse and highly influential set of travel professionals attends OTM. It is not wrong to state that the audience is carefully curated, ensuring that there are high-quality buyers, decision-makers, & industry leaders. People who directly influence purchasing, partnerships, and global travel trends.
| Tour Operators & Travel Agents | – Retail travel agents – Outbound tour operators – FIT & GIT specialists – Luxury and bespoke travel planners |
| Destination Management Companies (DMCs) | – International DMCs seeking Indian partners – Regional specialists offering curated experiences – On-ground suppliers & service partners |
| National Tourism Boards (NTOs) | – Country pavilions – State tourism boards – City-level tourism councils |
| Hotels, Resorts & Hospitality Brands | – Luxury hotel chains – Resort groups – Serviced apartments & branded stays |
| Airlines & Aviation Stakeholders | – Global airlines – Regional carriers – Charter flight operators |
| MICE, Events & Corporate Travel Buyers | – Event planners – Incentive travel buyers – Corporate travel heads – Conference & exhibition organisers |
| Travel Technology & Travel Solutions Providers | – Travel CRM & automation platforms – Booking engines – Payment solutions – AI-driven travel tech products |
| Travel Influencers & Media | – Digital creators – YouTube travel influencers & Travel bloggers – Industry publications & journalists |
| Government Delegations & Trade Bodies | – Travel associations – Trade councils |
Why this attendee Profile matters?
Because the mix is high-quality and business-ready, exhibitors get access to:
- Decision-makers (not the general crowd)
- Buyers with real budgets
- Partners who influence outbound travel trends
- Long-term collaboration opportunities
When & where OTM 2026 happening?
| Date | 5 Feb to 7 Feb 2026 |
| Location | Jio World Convention Centre, Mumbai |
Why do travel businesses love OTM?
OTM has been one of the most trusted platforms among travel professionals. With almost 99% retention in exhibitors every year and positive response, it has always come across as a beneficial event to participants. Some of the reasons why OTM stands out in the travel industry are that:
- It gives one of the largest exposures to outbound travel in India. With more than 55+ countries participating in the event, the scale sets a higher bar of networking
- It is organised in Mumbai, which is India’s outbound power house, as 60% of the outbound tourism originates there
- OTM has a quality of visitors as they filter out the attendance. You will not meet a random crowd, but verified trade visitors
- It is a perfect place for understanding travel trends and travel technology trends. Giving your business a bigger picture for the upcoming years
Why is attending OTM 2026 important?
According to the past three years, it can be predicted that 2026 is going to be the biggest year for outbound tourism. With the rising income and massive shift in global travel experiences, more Indian travellers will be exploring international boundaries.
Therefore, OTM becomes an important part of your schedule in 2026. If you’re planning for new partnerships, detailed insights of destinations, updated itinerary, technology, driven upgrades, or better suppliers delayed, do not miss this travel trade mart, where you get everything in one place.
Register now
| As an exhibitor | Register here |
| As a Trade visitor | Register here |
Stay Tuned for OTM Updates
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While you are there! Meet Sembark
Sembark Travel Management Software is once again exhibiting at OTM this year. Our team Sembark is going to bring:
- Solutions to your problems: voucher generation, pending follow-ups, lost leads
- Features like 60 Sec Itinerary Builder, Instant Voucher, & One-Click MIS Report
- Methods to cut down 98% of the manual workload without a single extra hire
See what Sembark offers that makes daily operations easy for 920+ DMCs in 20+ Countries.
Or Exchange a Screenshot for Goodies
If you come across Stall No. P-I103, in Pavilion Hall, don’t forget to say “Hi”. Team Sembark has some exciting goodies for passionate travel professionals that we will be giving out during the event: All you need is “A Screenshot of This Para”.
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