Best B2B Travel CRM
For Inbound Tour Operators In Singapore

Singapore programmes are mostly tickets — Universal Studios, S.E.A. Aquarium, Gardens by the Bay, the Night Safari and the cable car — each with adult and child prices, child age limits, combo and park-hopper rates and dated vouchers. Sembark keeps your attraction rates in the system by age band and validity date, so the right price is picked automatically when you build the itinerary — a 12-year-old is costed as a child the moment the attraction says adult from 12.

Hotel rates come to you as "++", before service charge and GST, and they move sharply during F1 week and big MICE events. Enter your contract rates once with their seasons and validity, and Sembark applies service charge, GST and your markup automatically — so the rate you quote is always the rate your contract actually came in at.

Yes. When an agent asks for the same Singapore package in 3-star, 4-star and 5-star, Sembark prices two to six hotel options in a single quotation, each with its own room rates, taxes and totals — nothing rebuilt by hand in Excel and nothing mispriced.

Yes. Most Singapore trips continue to Batam, Bintan, Johor or Kuala Lumpur, so Sembark lets you build one itinerary across Singapore, Malaysia and Indonesia — with several suppliers and several currencies in a single package, quoted to the agent in the selling currency they expect.

Supplier rates stay in their own currency — SGD, IDR or MYR — and convert to your selling currency, such as INR or USD for Indian and Middle East agents, using your own exchange rates. Your exchange rates, markup, taxes and margin are applied consistently, so multi-currency quotes are never inflated or underquoted by manual conversion.

Agent enquiries arrive on WhatsApp, email and Google Forms at every hour of the day. The AI Email Reader auto-captures these inquiries and turns them into tracked leads that are auto-distributed to your team, so the first good quote usually gets the booking — and no enquiry sits unattended.

A live, colour-coded operations chart shows every ongoing trip — Changi arrival times, scheduled coaches, licensed guide allocation and exactly which dated vouchers go to which group — so your whole team sees the day's movements in one place instead of scattered chats.

Sembark keeps a running ledger per attraction, hotel, transport and guide supplier in SGD, IDR or MYR — what is due, paid or overdue — and ties every payment to the relevant trip. Reconciliation and supplier statements are generated automatically.

A travel CRM is software built around a tour operator's actual workflow — leads from agents, attraction and hotel costings, quotations, supplier rates, ledgers and operations — unlike a general CRM that just stores contacts. For a Singapore inbound operator, that means tickets priced by age band, "++" hotel rates with seasons, and multi-country, multi-currency quotes in one place.

An inbound tour operator is the local travel company that receives tourists from another country and arranges their ground services — hotels, transport, guides and activities — working with foreign agents and travel partners rather than selling directly to travellers.