Tour operator software built for B2C tour operators · Made in India
One connected CRM for tour operators, from a Kerala honeymoon enquiry to a Europe group’s final payment.
Free 30-minute demo for B2C tour operators · Dedicated onboarding manager · No obligation
4.9/5
Google rating
1200+
travel businesses
10K+
daily users
28+
countries
8 years
in travel tech
Sembark is a tour operator software and CRM for B2C tour operators in India and abroad. It runs leads, quotations, WhatsApp, reservations, payments and reports on one trip record.
Trusted by leading B2C tour operators
Sound familiar?
Follow one enquiry through a typical tour office. Then flip the switch.
Tap “With Sembark” to see every leak fixed.
8
places where bookings leak out of a typical tour office. Every missed follow-up is a booking for your competitor. leaks closed by one connected system.
01 · Enquiry arrives
✕ Lead lost
✓ Lead captured
“Instagram wali enquiry ka kisi ne reply kiya ya nahi?”
Leads come from 6 channels, so some never get a reply.
One inbox. Auto-assigned.
Website, Meta, Google Ads, WhatsApp and calls land in one list, each with a name on it.
02 · Sorting leads
✕ Day wasted
✓ Day saved
“Aaj poora din time-pass enquiries mein hi nikal gaya.”
No way to tell serious travellers from casual ones.
Tag it ‘Honeymoon · ₹1.5L · Hot’.
Tags and stages on every lead, so the day goes to serious travellers.
03 · Follow-up
✕ Booking lost
✓ Booking kept
“Sir, Kerala wale client ne kisi aur se book kar liya.”
The follow-up was only in someone’s memory.
Reminders, not memory.
The Kerala client’s follow-up sits on the lead with a time. Everyone sees what is due today.
04 · Quotation
✕ Conversion down
✓ Conversion up
“Quote banane mein hi 2 ghante lag gaye, follow-up kab karun?”
Slow quotes mean fewer follow-ups and fewer bookings.
Bali 5N/6D, three hotel options, costed in minutes.
Saved hotels, transfers, activities and visas; markup, GST and live ROE applied automatically.
05 · Itinerary
✕ Half day wasted
✓ Half day saved
“DMC ka quote sundar banane mein aadha din chala gaya.”
DMC quotes arrive as plain text on email and WhatsApp.
DMC quote in, branded PDF out.
Upload the Dubai DMC’s PDF; the AI Itinerary Importer turns it into your editable itinerary.
06 · Payment
✕ Cash stuck
✓ Cash on time
“Parso tour hai, aur balance payment abhi tak nahi aaya!”
Customer payments and supplier dues live in Excel.
Balance due 5 Nov, reminder already sent.
Payment links, auto reminders, receipts and supplier dues on one screen.
07 · Team
✕ No control
✓ Full view
“Kaun kya kar raha hai, kuch pata hi nahi chalta.”
No view of each executive’s tasks or performance.
Neha: 14 of 16 follow-ups done.
Each executive’s follow-ups, tasks and new leads for the day, in one view.
08 · Ad spend
✕ Money wasted
✓ Money tracked
“Ads pe itna kharcha, par booking kis ad se aayi?”
Working out ROAS by source takes days in Excel.
Revenue by Instagram, Google Ads, referral, website.
One lead source report. No Excel.
One platform
Every step of a trip, from the first lead to the final report, runs on the same record.
One source of truth for every trip No retyping, no rechecking, nothing missed.
Plus native integrations with WhatsApp, Meta, Google Ads, calling and payments. See integrations ↓
Features
Every step of the trip, plus the tools you already use.
Sales · Leads & CRM
Leads from every channel are captured and auto-assigned. Track each lead’s stage, tag it, set follow-up reminders and tasks in the CRM, and see what every executive has done today.
Includes lead tracking, tagging, follow-up reminders, tasks and team monitoring.
See lead management in action →
Tour Quotation
Pick hotels, transfers, activities, visas and day-wise itineraries already saved in Sembark, and the quote is costed automatically with markup, GST and live ROE. Or upload a DMC quote and turn it into a beautiful itinerary PDF with the AI Itinerary Importer.
Includes a ready content library, 3★/4★/5★ options in one quote, visa quotations and the AI Itinerary Importer.
See the quotation builder live →WhatsApp Automation & Inbox
Official WhatsApp Cloud API with Coexistence, so your team keeps using the WhatsApp Business app on the same number. Ready automations send enquiry acknowledgements, quotations, payment reminders, vouchers and trip updates on their own, WhatsApp Flows capture trip details from ads, and every chat sits in one team inbox, linked to its trip.
Includes ready automations, WhatsApp Flows, a team inbox, Quick Sends and Coexistence.
WhatsApp automation and the AI Itinerary Importer are add-ons. Meta lead integration is billed separately.
Explore WhatsApp automation →Reservations & Operations
Send booking requests to DMCs, hotels and suppliers, track every booking status, collect guest documents, track visa applications, and run smooth tour operations with a smart live tour calendar.
Includes auto vouchers, visa status tracking and the smart tour calendar.
See reservations & operations →Booking requests
Trip #2481 · Bali 5N/6D
Generate vouchers
Guests & visa
Visa application
Payments
Payment links on every quote, automatic receipts and follow-ups, proforma invoices, and supplier dues and ledgers on one screen.
Includes payment gateway, proforma invoices and supplier ledgers.
See payment tracking in action →Reports
Lead source and ROAS, sales by team and destination, profit and loss per tour (Dubai, Bali or Europe), and check-in / check-out reports, all from the same travel CRM data. Live, without Excel.
Includes the lead source report, team and destination sales, and profit & loss.
Explore MIS reports →Integrations
Leads, calls, messages and payments flow into the tour operator CRM on their own. No CSV exports and no copy-paste between apps.
Includes WhatsApp Cloud API, Meta and Google Ads, Tata Tele, payment gateway and the Flight API (flight details only).
Ask which tools we connect →Quotes and leads get done while your team talks to travellers.
Upload the DMC's quotation in any format — PDF, Word, image or pasted WhatsApp text — and the AI fills your quotation with hotels, transfers and activities, adding relevant images. You add cost and selling price, then send it under your brand.
AI Itinerary Importer: Turn any DMC quotation into your branded itinerary.Enter the trip purpose, tour basis, budget tier and destination nights, and the AI drafts a day-wise itinerary from your saved hotels, transfers and rates, ready for you to customise and price.
AI Itinerary Builder: Draft a day-wise itinerary from four inputs.Connect your sales mailbox to Sembark. The AI reads every email, separates genuine travel enquiries from promotions, and creates a lead assigned to the right executive within minutes.
AI Email Reader: Turn genuine enquiry emails into assigned leads.Loved by tour businesses worldwide.
4.9/5 Google Reviews 79 reviews 
5.0/5 Capterra 24 reviews 
4.5/5 Trustpilot 15 reviews 
4.8/5 G2 21 reviews 
4.5 years
35+ team members on Sembark, selling direct across Sikkim, Ladakh, Spiti and the Andamans
“Sembark isn’t just a software choice – it’s a premium investment that pays for itself. As the business grows across destinations, its value becomes even more evident.”
Ambika Saha · Founder, etripto · Gangtok · Read the etripto case study
90%
reduced manual effort and response time
“Using Sembark has made my travel business more efficient. It not only saves me time but also impresses my clients with well-structured itineraries, leading to more conversions and better client satisfaction.”
P. V. Sharan Kumar · URP Holidays & Vacations
Curious how other B2C tour operators run on Sembark? See how B2C tour operators use Sembark →
Onboarding & support
Switching software is the hard part. Our team does it with you.
Your own onboarding manager
Live training for your whole team
Quick, expert support
Dedicated support WhatsApp group
Fresh features twice a month
In a free 30-minute demo, you’ll see:
Not sure where to start?
Talk to a travel-tech expert on WhatsApp +918950392425
Get your free 30-min demo
Free 30-minute demo for B2C tour operators · No obligation · We’ll WhatsApp you to fix a time
Sembark for Every Travel Business
Whether you manage destinations, inbound experiences, or international departures, Sembark connects your sales, operations, suppliers, and payments in one seamless workflow.
Manage supplier contracts, accurate quotations, bookings, payments, and on-ground operations, all from one connected platform.
Respond to enquiries faster, coordinate local suppliers, and manage every traveller and confirmed tour without operational chaos.
Create multi-country quotations, control pricing and margins, track collections, and keep every department working together.
Centralise hotel inquiries, manage flexible B2B and B2C pricing, and track every payment with hotel consolidator software built to stop double-bookings before they happen.
Capture leads from every channel, build quotations in under a minute, and manage payments with travel agent CRM software designed for teams working across countries.
Frequently Asked Questions
One connected software that runs every internal operation of a tour company, from leads, quotations and reservations to payments, on-tour operations and reports, instead of WhatsApp, Excel and Word.
No. Sembark combines a CRM for tour operators with quotations, reservations, on-tour operations, payments and reports, so each trip runs on one record.
No. Sembark is built in India and used by 1200+ travel businesses across 28+ countries. Pricing depends on your country of registration.
Yes. You can connect your number through the official WhatsApp Cloud API and keep using it in the WhatsApp Business app. Chats appear in both places. This option is in beta, and the app must be opened on your phone at least once every 14 days to stay connected.
Yes. Reuse saved hotels, transfers, activities, itineraries and past quotes. You can also upload a PDF, Word file or image, or paste text from a DMC, and the AI Itinerary Importer builds an editable quote. You review the details, add cost and selling prices, then send it.
Website and landing page forms, Google Forms, Meta and Google Ads lead forms, WhatsApp, and incoming calls through Tata Tele Business.
You get an onboarding manager and live training for your team, and your tour operator software is set up with you, not handed over.
Quick, expert support, a dedicated WhatsApp support group, and new features twice a month.
Sembark is a paid product: a one-time setup fee plus a monthly fee per user. The amount depends on your country of registration and how many users you need. There's no free plan. Most teams on Sembark have at least three people in sales and operations. WhatsApp automation and the AI Itinerary Importer are add-ons. Meta lead integration is billed separately.
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